Why are we building Conception Fund? To Disrupt how 85 million Americans invest their collective $30 trillion

Americans have $30 trillion collectively invested in long term equity.  We are the largest collection of individual investors in the world.  85 million individuals and 52.7 million households own equity in our major stock exchanges.

Most of our capital is invested in large publicly traded companies that do little to improve our main streets and commercial centers.  If 1% of that capital were reallocated into America’s 27 million small businesses and startups, $300 billion would be injected into our main streets and commercial centers.

Amy Cortese, author of Locavesting: The Revolution in Local Investing discuses how communities are presently reinvesting their capital to improve their commercial centers.  Check out her blog for more of her insight on this topic.

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