If You Build It [They] Will Come…[Hopefully…]

Lessons From the Lean Startup Method

Here, at Conception Fund, we have been doing a lot of talking, writing, and planning.  We are excited about being able to offer equity crowdfunding in the near future.  However, before we launch our full platform we will be conducting a number of tests, to see what works and what doesn’t.  In the startup world this method is called the “lean” method.

Unlike Kevin Costner in the movie Field of Dreams, we will not be building our baseball field in the middle of the cornfield and hoping that the White Sox team of 1919 comes and plays.  Rather we will preview our full product launch, one piece at a time.  During this process we will be listening to you and developing our platform from your feedback.

The philosophy is to: 1)Build a minimum viable product (“mvp”); 2) Deliver it to our customers; 3) And measure their reaction.   There is a lot more to this method, and anyone currently working on a startup might want to check out Lean Startup by Eric Rise.  In the coming weeks our website will transform into a platform where you, our loyal followers can see what we have been planning for months now.

We are excited to unveil our first MVP (hopefully before July) and test how it performs.  In the meantime please subscribe to our blog, like us on facebook, and follow us on twitter so we can keep you updated on our progress.

Thanks from the Conception Fund Team.